National Museum of Wildlife Art Unveils New WebsiteFebruary 16, 2022
The National Museum of Wildlife Art (NMWA), located in Jackson Hole Wyoming, has launched a new, re-branded, and updated website (wildlifeart.org). This new website was made possible through a generous gift from the Ted and Addie Donnan Estate.
After a careful selection process, the Museum partnered with local creative agency, TMBR for this project. The Museum debuted a brand refresh in the summer of 2021, and the new website is the culmination of that larger vision. NMWA worked with New Thought Media on the initial logo and brand refresh. Inspired by the natural setting of the Museum, the new brand colors reference the surrounding sagebrush, stone, sky, and building. Visitors will see this color palette throughout the new website.
“The pandemic drove home the importance of being accessible and engaging in a digital world,” says Steve Seamons, Museum Director. “As we approach our 35th Anniversary it’s a priority for the Museum to expand our reach and ensure that our collection is celebrated in person and online.”
In any large organization, websites can quickly become unwieldy, outdated, and challenging to navigate. This was a key impetus behind this project for the Museum. “We sought to create an online experience that mirrored the beauty of the Museum itself–for many people, the website may be the only ‘visit’ they have to the Museum. Accessibility, ease of use, and visual appeal were key goals of this project,” says Director of Marketing Madison Webb. “While we know art, website design is a bit out of our area of expertise. Luckily, TMBR was the perfect partner for us! They understood our vision and executed it beautifully.”
During the website redesign TMBR ran analytics on page hits, sessions, and traffic in general. The Museum was pleasantly surprised to learn that the webcam was one of the most visited pages. Visitors will be pleased to see that on the new site it’s bigger and better than ever!